Method

• Testimony: The  over-saturation of ideas, pictures, and news articles has left us with little room to form opinions about an even on our own. The media only shares what will develop into a thrilling story that people want to watch and through social networking we see the stories our community views to be the truth, influencing our opinions on the topic.
• Individual Self vs the Collective Community: Digital media has helped us as individuals develop into a more complete self. Looking back at your social media posts (Facebook, Twitter, Tumblr, etc.) along with the recently watched/listened to on Netflix or Spotify, and you online shopping history is like looking into your own reflection. It tells a story of who you are and who you once were. It also teaches us about the collective community as well. You can see what opinions are held by the majority of your community.
• The Emer­A­gency is not pro­mot­ing what already exists, but try­ing to use tac­tics that have sim­i­lar results in order to cre­ate a civic sphere; to pro­mote electracy.
• Can be dis­cov­ered by look­ing at reac­tion of peo­ple online, as well as your own reac­tion to it
• “There is no cen­tral proces­sor, no fixed set of rules but a dis­trib­uted mem­ory, a mem­ory trig­gered by a cue that spreads through the ency­clo­pe­dia, the library, the database” 

• Image Logic: Reasoneon
• Adver­tis­ing Emblems
• “I attempt to fill the infer­en­tial gap cre­ated by the ad between ‘com­put­ing’ and ‘the third degree’ test­ing the premise that adver­tis­ing is one of the prac­tices most com­mit­ted to invent­ing the dis­course of elec­tracy“
• Every­time we look at an ad we have infer­en­tial logic
• “The task is to fill the gaps, con­struct­ing the two series evoked by jux­ta­posed seman­tic fields. The assign­ment is to find the point of con­duc­tion (elec­trate infer­ence) where the two series cross.” (183)
• “The inter­fer­ence is a work of images rather than con­cepts, of asso­ci­ated sig­ni­fiers rather than argu­ments.” (183)
• We design with “remem­ber­ing,“
• “Pro­duce the sub­ject expe­ri­ence elec­tracy that has been called ter­mi­nal iden­tity, both the end of self­hood as iden­tity and a new cyborg expe­ri­ence of the spec­ta­cle in which the bor­der between me and tech­nol­ogy begins to blur.” (183)

Social machine

• For a net­work to be intel­li­gent it must be able to gen­er­al­ize
• “The point is not to adapt con­cepts to elec­tracy but to dis­cover the cat­e­gories native to the new appa­ra­tus.” (188)
• “The path between the per­sonal and polit­i­cal, between the pri­vate and the col­lec­tive passes through the dis­courses of the pop­cy­cle. We are build­ing this path as we go (mys­tory).” (189)
• Col­lec­tive val­ues are part of think­ing, even if it is subconscious